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NEWSPAPER FINDS SOLUTION TO ARCHAIC MEDIA'S PROBLEMS: LET BUSINESS DEPARTMENT DECIDE WHAT'S NEWS
Dallas Observer - Dallas Morning News editor Bob Mong and senior vice president of sales Cyndy Carr sent [a memo] to everyone at A.H. Belo Corp. Wednesday afternoon outlining what they call a "business/news integration." Which means? As of yesterday, some section editors at all of the company's papers, including The News, will now report directly to Carr's team of sales managers, now referred to as general managers. In short, those who sell ads for A.H. Belo's products will now dictate content within A.H. Belo's products, which is a radical departure from the way newspapers have been run since, oh, forever.
Those sections mentioned in the memo include sports, entertainment, real estate, automotive and travel, among others. . . Says the memo, Carr's sales force will "be working closely with news leadership in product and content development." Executive sports editor Bob Yates and Lifestyles deputy managing editor Lisa Kresl are quoted in the memo enthusiastically signing off on the unconventional marriage; says Kresl, "I'm excited about the idea of working with a business partner on an arts and entertainment segment."
Those sections mentioned in the memo include sports, entertainment, real estate, automotive and travel, among others. . . Says the memo, Carr's sales force will "be working closely with news leadership in product and content development." Executive sports editor Bob Yates and Lifestyles deputy managing editor Lisa Kresl are quoted in the memo enthusiastically signing off on the unconventional marriage; says Kresl, "I'm excited about the idea of working with a business partner on an arts and entertainment segment."
Labels: MEDIA, NEWSPAPERS
4 Comments:
You're kidding about that independent journalism of bygone years, right? I'm sixty-five and I've never seen a mainline big city paper whose coverage and editorial policies weren't completely in line with their advertisers. What's insane is that people don't buy print news for truth, but seek out a reaffirmation of their own prejudices and think that should get a Pulitzer prize.
A news organization has only one thing to sell. Its credibility. What a news organization has to sell is that you can turn to them to get information when you need it. That when you watch, listen or read them, that you can have at least some normal assurance that what you are seeing, hearing or reading is the truth.
Without that, they are worthless. Who would pay money to be lied to? I can get plenty of people to lie to me every day for free. If what they are telling me isn't credible, why would I listen to them? The only result would be that I'm now misled and deceived.
The funny thing about all of this is that the entire newspaper industry doesn't have a clue about why they are all becoming redundant. They lost their readers trust.
Like the other comment says, they print what the advertisers want. They print what government officials want printed. They print what the local chamber of congress wanted printed.
Along the way, we've been told by our local paper that NAFTA would create lots of American jobs, that there was dispute about whether global warming was really a problem, that every new drug was a miracle drug (see bottom of page C21 for stories on the side effects of last year's miracle drug), that Bush won the 2000 election, that Iraq had WMDs, that no one knew a hurricane could hit New Orleans, that Barrack Obama would bring change.
After too many lies, too many people have stopped buying their junk. That's why their circulation numbers are falling. Because they told too many lies and no one would believe them today if they said the sun would set in the west.
So, in Dallas, they think the answer is to put the biggest liars directly in charge. Wanna bet their circulation drops even faster?
ps ... should have been 'chamber of commerce' ... typo .... or freudian slip. Chamber of Congress, chamber of commerce, what's the difference? :)
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