GROWTH OF LATINO ELECTORATE
The most striking feature . . . is the increase in the Latino electorate in the South and other areas outside the Southwest. . .
In 2008, seven states had more than 10% of the exit poll respondents describe themselves as Latino. Among them, there was essentially no change between 2004 and 2008 in Texas and Florida, and a slight decrease in California. The rest of the Southwest showed dramatic increases: from 8% of the electorate in 2003 to 13% of the electorate in 2008 (+63%) in Colorado, 10% to 15% in Nevada (+50%), 32% to 41% in New Mexico (+28%), and 12% to 16% in Arizona (+33%). The states without much change had the same status in 2004 and 2008 - uncompetitive for TX and CA, battleground for FL.

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