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COULD SOMEONE PLEASE EXPLAIN THE INTERNET TO RUPERT MURDOCH?
Business 2 Press - Rupert Murdoch, the Chairman and CEO of News Corporation, sat down with Sky News to discuss how people should access internet news content.
Murdoch, who owns the WSJ.com, argues that people should have to pay some sort of marginal premium to access the content. He argues that people should have never had access to this content free of charge to begin with.
What he’s considering now is to end the partnership between Google and the WSJ, where Google would no longer be able to index WSJ.com content. That means the WSJ feed would not only disappear from Google News, but from the entire Google search. . . .
Currently, about 20-percent of total WSJ.com traffic is estimated to originate from Google alone. Additionally, about 45-percent of total WSJ.com users are estimated to be new to the site, so Google specifically not only brings in a very sizable amount of traffic, but also many new prospects to the WSJ that could become paid customers.
On the other hand, Murdoch says he would rather have fewer but paying and more loyal readers.
Murdoch, who owns the WSJ.com, argues that people should have to pay some sort of marginal premium to access the content. He argues that people should have never had access to this content free of charge to begin with.
What he’s considering now is to end the partnership between Google and the WSJ, where Google would no longer be able to index WSJ.com content. That means the WSJ feed would not only disappear from Google News, but from the entire Google search. . . .
Currently, about 20-percent of total WSJ.com traffic is estimated to originate from Google alone. Additionally, about 45-percent of total WSJ.com users are estimated to be new to the site, so Google specifically not only brings in a very sizable amount of traffic, but also many new prospects to the WSJ that could become paid customers.
On the other hand, Murdoch says he would rather have fewer but paying and more loyal readers.
2 Comments:
The days when we get our information via people like Murdoch - all the information they WANT us to have - are swiftly coming to an end. Those who have long controlled news are scared of a world where they do not control what we can think about.
I see, Murdoch would prefer to only have right-wing nut-job readers who are willing to pay a premium in order to avoid objective journalism and only read stories that are slanted toward their particular prejudices and misperceptions. (See the stories about the former NY Post employee who was told by the head of their Washington bureau that the paper's goal was make sure that Obama fails.)
This could also have the side effect of making it harder for those who oppose this sort of slanted journalism to even know what News Corp is reporting because few will want to financially support such propaganda.
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