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WHAT NEWSPAPER PUBLISHERS DON'T TELL YOU
Newsosaur - Compared with other industries, publishers on average still are doing remarkably well.
Notwithstanding the triple-digit profit plunge occasioned by a 28% drop in advertising sales, the largest newspapers reported profits averaging 12% of sales at the end of 2008, according to the Inland study.
A 12% profit margin is more than double that achieved last year by Wal-Mart Stores, the largest of the Fortune 1,000 companies. A 12% pre-tax profit is just about a percentage point light of the margins run by Exxon and Chevron, the second and third largest corporations behind Wal-Mart on the Fortune list.
Notwithstanding the triple-digit profit plunge occasioned by a 28% drop in advertising sales, the largest newspapers reported profits averaging 12% of sales at the end of 2008, according to the Inland study.
A 12% profit margin is more than double that achieved last year by Wal-Mart Stores, the largest of the Fortune 1,000 companies. A 12% pre-tax profit is just about a percentage point light of the margins run by Exxon and Chevron, the second and third largest corporations behind Wal-Mart on the Fortune list.
posted by TPR | 3:09 PM
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